About

At Rule 28, our driving goal is to produce the fastest clothing on the planet. Data

driven and thoroughly tested. Our products are designed by riders, for riders.

Wether you're a World Tour rider, National team member or a keen amateur racer, our

products will make you faster than before!

Founded in 2017, Rule 28 is a U.K based company -our first product, Aero Socks, took

the world by storm, soon becoming the socks of choice for the majority of national

teams and riders on the track. Since then we have expanded our range into even more

aero focused products; delivering novel performance gains to riders... and we aren't

done yet!